Strategic Partnership Manager, Venue Partnerships

Peak Beverage  |  Austin, Texas

Role at a glance

Position overview

Peak Beverage is a full-service beverage catering and concessions company serving events across 9 states. Our services span weddings, corporate events, festivals, venues, and brand activations.

We are hiring a Strategic Partnership Manager to build Peak's venue partner base in Austin, San Antonio, and the surrounding areas. This is a quota-carrying, venue-only role. You will win exclusive and preferred beverage partnerships with wedding venues, event centers, ranches, and hospitality groups that own event space.

You will not sell festivals, agencies, DMCs, or one-off corporate events. Those route to other Business Development seats. Your job is to sign venues, launch them well, and grow the event revenue that flows through each one. The seat starts with a clean book. No existing venues transfer to it.

Austin and San Antonio are among Peak's most important growth markets. The person in this seat will shape how Peak shows up with venue owners across the Hill Country.

Key responsibilities

Venue new business

Own and deliver against an Austin and San Antonio venue revenue target.

Build and work a named target list of wedding venues, event centers, ranches, and multi-venue hospitality groups. Target venues host an average of 80 to 120 events per year.

Generate qualified venue opportunities through outbound prospecting, planner and vendor referrals, venue walkthroughs, and industry events.

Run the full sales cycle: outreach, discovery with the venue owner and GM, proposal, negotiation, and contract execution.

Structure exclusive, preferred, and white-label in-house bar agreements that meet Peak's margin standards and approval tiers.

Position Peak against local beverage competitors and venue-run bar programs.

Partner launch and growth

Own each new venue partner from signed contract through a self-sustaining partnership, using Peak's venue onboarding workflow.

Build venue bar packages, pricing, and co-branded collateral with Marketing.

Hold partner check-ins weekly in month one, bi-weekly in month two, and monthly after that.

Hand day-to-day client and event execution to CSMs and Operations with a clean, documented handoff.

Grow the venue partners you sign through higher event capture, package upgrades, added properties, and renewals.

Commercial discipline

Keep pipeline, stages, activity, and forecasts current in HubSpot.

Report weekly on the scorecard and come to forecast conversations prepared and candid.

Share Austin and San Antonio market intel on competitors, venue pricing, openings, and ownership changes.

Represent Peak at tastings, venue walkthroughs, wedding industry events, and partner meetings.

Who will thrive in this role

The right person is a hunter who likes the long game with venue owners. You create momentum without waiting for perfect conditions, and you care what happens after the contract is signed.

Prospects every week and does not depend on inbound demand.

Earns trust with venue owners, GMs, and coordinators while keeping commercial urgency.

Runs sharp discovery: decision-makers, current bar setup, event volume, and timing.

Understands how venue economics work, including event capture, per-head pricing, and margin.

Uses HubSpot daily and forecasts honestly.

Thinks like an owner and weighs revenue against margin and partner experience.

KPIs and success metrics

This seat is measured on venue pipeline quality, signed partnerships, and revenue that actually flows through each venue. Targets below apply after ramp (month 4 onward).

Active deal load above 90 or coverage below 3x is the trigger to review territory capacity.

30 / 60 / 90 day plan

By day 90, the SPM owns a live Austin and San Antonio venue pipeline at 3x coverage and has signed or is in final negotiation with the first venue partner.

Days 1 to 30: Learn and plan

Complete Peak onboarding: products, venue package structure, pricing, margin standards, and approval tiers.

Learn HubSpot pipeline stages, the venue onboarding workflow, and Texas compliance language.

Shadow check-ins and events at existing Texas venue partners to learn the model.

Map the Austin and San Antonio venue market and the local beverage competitors.

Build a territory plan with 75 named target venues, tiered A, B, and C.

Signals: territory plan approved by the VP of Sales & Marketing. 20 or more outreach touches per week by week 3. First 5 discovery meetings booked.

Days 31 to 60: Build pipeline

Run a consistent weekly prospecting rhythm across the A and B tier targets.

Hold 10 or more discovery meetings or venue walkthroughs.

Deliver the first 2 to 3 venue proposals.

Build referral relationships with 5 or more planners and venue-adjacent vendors in Austin and San Antonio.

Report weekly on the scorecard with clean HubSpot data.

Signals: 6 or more qualified venue opportunities in pipeline. First proposals sent. CRM hygiene at 100%.

Days 61 to 90: Convert and prove the model

Close or reach final negotiation on the first new venue partner.

Launch any signed partner through the onboarding workflow, with first-event date set.

Reach 3x pipeline coverage against the Q+1 venue target.

Set a first-year event capture plan for each signed partner.

Deliver a 90-day review: pipeline, conversion, market intel, and the plan for the next quarter.

Signals: 1 venue signed or in contract. 3x coverage. Forecast calls within 15% of actuals.

Qualifications

4 to 7+ years in B2B sales, business development, or partnerships.

Proven record of meeting or beating quota in a hunter role.

Experience selling into venues, hospitality, catering, or food and beverage services.

Experience closing multi-year or exclusive partnership agreements.

Strong presence with owners and operators, plus solid organization and follow-through.

Daily CRM user. HubSpot preferred.

Preferred

Existing network with Austin, San Antonio, and Hill Country wedding venues, event centers, and planners.

Working knowledge of TABC rules for beverage service at events.

Experience in a high-growth company where playbooks are still being built.

Requirements

Based in the Austin metro.

Regular local travel across Central Texas and periodic travel to other Peak markets.

Valid driver's license and reliable transportation.

Compensation and benefits

Base salary starting at $80,000.

Baseline target earnings of $100,000 through quarterly performance.

On-target earnings of $160,000 to $225,000+, with upside for overperformance.

Paid time off, medical insurance, retirement benefits, and workers' compensation coverage.

Mileage reimbursement.

Peak product discounts and access to major events, including concerts and festivals.